Positive brand perception and good image are the prerequisites of long-term prosperity of your business. Therefore, well managed communication activities should be an integral part of the strategic development of any company. We are here to help you implement the corporate and product communication into your daily operation and build a positive image of your company.

What can we help you with?

Media & Public relations

We will take care of preparation and targeted distribution of your communication topics into selected media. We will ensure you will be seen and heard! 

Internal Communication

Committed and satisfied employee is the biggest asset of any company. We know how to build an efficient two-way communication with your employees.

Employer Branding

Become the most wanted and sought-after employer! Set your company apart from the competition and become the employer of the first choice for the candidates.

Copywriting & Content

We will create a content that will engage the attention of media and readers.

PR audit

We will analyze your current communication activities and help you find the ways how to make them even more efficient.

Strategic Consulting

We strongly belief that efficient PR can multiply your business. In cooperation with you we will define the targets and set up strategic communication plan that will enable you to  reach those targets.

About us

We are communication experts with more than 20 years of experience from all fields of corporate communications and marketing.  Our experiences stem from running own business and working for global companies.  Our know-how and strengths include wide and profound knowledge of external and internal communications, CRS, building the reputation of a good employer, hands-on experience with crisis communication, and good media relations. We strive for correctitude and ethics in corporate communication and are ready to share our experience with you.

INDUSTRY / IT / TELCO / RETAIL / FINANCE

Kateřina Pištorová    

Managing Partner

Kateřina brings in more than 20 years of experience from the field of corporate communications and marketing.  Her experience stems from varied background - a family IT company, global corporations and consulting companies focused on SME segment.

Over a decade she worked for MAKRO Cash & Carry retail chain, holding various positions in marketing, HR and corporate communications. Later, she held the position of Spokesperson and Head of External communication of Siemens. This global industrial powerhouse employs over 11 thousand employees in the CZ and holds the leading position in the area of industrial technologies and their research and development. 

Most recently, as a Marketing and Communication Director she was part of the top management group of ABB Czech Republic, the global leader in technology  innovations for industry and robotics and a pioneering leader in the heavily discussed area of e-mobility. Managing a team of 20 MarCom specialists, she was responsible for communication and marketing strategy of the company.

Her experience includes external and internal communications, media relations, crisis communication, corporate social responsibility, customer relations, branding, employer branding, digital communication, event management, and spokesperson skills.

Kateřina is the founder and Managing Partner of Pištora PR. She graduated from J. E. Purkyně university and acquired a PR diploma from London School of Public Relations and APRA spokesperson certificate. On regular basis, she is a member of the jury of the Lemur award recognizing the best Czech PR projects.

Contacts

Let’s stay in touch. Send us your brief, give us a call or send e-mail to start our cooperation.

Kateřina Pištorová
Managing Partner
katerina.pistorova@pistorapr.cz
tel. +420 775 977 570
www.pistorapr.cz
 

Invoicing data:
Kateřina Pištorová / IČO 08651183 / Štorkánova 3236/16 / 150 00 Praha 5 - Smíchov